Compassion – Providing care with empathy and understanding, treating clients with dignity and respect while addressing their emotional and physical needs. Integrity – Upholding honesty, transparency, and ethical practices in every aspect of caregiving and business operations. Reliability – Ensuring consistency in service quality, punctuality, and responsiveness to clients' needs, fostering trust and confidence. Professionalism – Maintaining a high standard of competency, proper training, and adherence to industry regulations, ensuring the best care possible. Client-Centered Care – Prioritizing personalized care plans tailored to the unique needs and preferences of each individual, promoting independence and well-being.